get inspired and scope opportunity
- we own ideas
- 3-4 weeks
- expanding perspective of existing teams
- you like ideas
- make sure problem is clear before solution discussion starts
- pick the people who have capacity and are open to be inspired (future owners of idea that fly)
- confirm and size problem which needs to be fixed (pain / gain)
- bring outside-in ideas to inspire out-of-box thinking of your teams
- get your team into “creative” mode and capture initial feedback
- frame the opportunity
