get inspired and scope opportunity
- we own ideas
- 3-4 weeks
- expanding perspective of existing teams
- you like ideas
think critically, get focused
- you are inspired
- 4-6 weeks
- find winning ideas
- let “average” ones go
- you own ideas
build enough detail and confidence
- you know what
- 6-10 weeks
- detail and architect
- validate idea
- push “start“ button